Why Everyone’s Talking About Clean Beauty (and the Products Worth Trying)
In recent years, “clean beauty” has become more than just a buzzword; it’s a movement reshaping the industry. For the modern beauty lover, it’s no longer just about looking good but about using products that are safe for us and kind to the planet. If you’ve been wondering what all the fuss is about—and which products are actually worth trying—then here’s the breakdown on clean beauty and some top picks to add to your routine.
What Does “Clean Beauty” Really Mean?
The concept of clean beauty isn’t strictly defined, but it generally means using products formulated without potentially harmful ingredients like parabens, sulfates, synthetic fragrances, and phthalates. Many clean beauty brands also focus on sustainability, avoiding ingredients or packaging that may harm the environment. Clean beauty is about simplifying formulas, focusing on transparency, and choosing products that align with both health and environmental values.
Why the Clean Beauty Movement Is Here to Stay
With a rise in skin sensitivities, allergies, and consumer awareness, more people are leaning into clean beauty for peace of mind. Plus, with innovations in clean formulations, these products aren’t just safe—they perform incredibly well. Many find that, by using products free from harsh chemicals, their skin feels healthier and more balanced over time.
Must-Try Clean Beauty Products
If you’re ready to dip your toes into clean beauty, here are some highly-rated, effective products that make it easy to go clean without compromising quality.
1. Tata Harper Regenerating Cleanser
Why It’s Great: This daily exfoliating cleanser is a cult-favorite for its ability to cleanse, polish, and brighten all at once. It’s packed with natural enzymes and botanical ingredients, making it gentle yet effective.
Where to Buy: Net-A-Porter, Selfridges, and MyTheresa.
2. Ilia True Skin Serum Foundation
Why It’s Great: This foundation not only offers a flawless finish but is enriched with ingredients like aloe and jojoba oil to soothe and hydrate. It’s lightweight, buildable, and ideal for sensitive or breakout-prone skin.
Where to Buy: Net-A-Porter, Selfridges.
3. RMS Beauty Living Luminizer
Why It’s Great: Known for creating an effortless, dewy glow, RMS’s Luminizer is made from pure ingredients like coconut oil and mineral pigments. It’s a versatile highlighter that works for all skin tones.
Where to Buy: Selfridges, Net-A-Porter.
4. Herbivore Botanicals Phoenix Facial Oil
Why It’s Great: Perfect for winter, this facial oil deeply nourishes with rosehip and sea buckthorn oils. It absorbs quickly, giving the skin a boost of hydration and leaving it soft and radiant.
Where to Buy: MyTheresa, Selfridges.
5. Kosas 10-Second Eyeshadow
Why It’s Great: This clean, water-based liquid eyeshadow is easy to apply, long-lasting, and comes in gorgeous, wearable shades. It’s perfect for a quick, fuss-free beauty look.
Where to Buy: Net-A-Porter.
6. Drunk Elephant Protini Polypeptide Cream
Why It’s Great: Known as a “protein shake for the skin,” this moisturizer delivers peptides and amino acids that visibly improve firmness and texture. Drunk Elephant is a pioneer in clean skincare, and this is one of their most-loved products.
Where to Buy: Net-A-Porter, Selfridges.
Tips for Transitioning to Clean Beauty
If you’re new to clean beauty, transitioning doesn’t mean you need to overhaul your entire collection at once. Start with products you use daily, such as cleansers or moisturizers. Over time, you can gradually replace other items as they run out. And remember, every little swap counts!
The Takeaway
Clean beauty is about making informed choices that align with your values and health goals. With incredible clean options available today, you can go green without sacrificing quality. So why not give these products a try? You’ll be doing something good for both your skin and the planet—beauty doesn’t get better than that!
