The Best UK-Based Fashion Brands You Should Know About Right Now
The Best UK-Based Fashion Brands You Should Know About Right Now
When it comes to fashion, the UK has long been a powerhouse of style, creativity, and innovation. From the historic fashion houses of London to the fresh talents emerging across the country, UK-based fashion brands are capturing the attention of style-conscious women everywhere. Whether you're on the hunt for timeless investment pieces, sustainable fashion, or up-and-coming designers, there's no shortage of incredible labels to explore.
Here are the UK-based fashion brands you need to have on your radar right now—brands that are making waves in the fashion scene with their unique aesthetics, sustainability efforts, and undeniable cool factor.
1. Rejina Pyo
Known for her sculptural silhouettes and modern elegance, Rejina Pyo has become one of the most talked-about designers in recent years. Based in London, Pyo’s eponymous brand offers a fresh take on contemporary womenswear, with pieces that are as wearable as they are artful.
Why You’ll Love It: Pyo’s designs blend bold shapes with subtle, feminine details, making her clothes both statement-making and timeless.
Key Piece: The Rejina Pyo ‘Nicole’ dress, a minimalist masterpiece with an avant-garde twist.
2. Rixo
Rixo, founded by best friends Henrietta Rix and Orlagh McCloskey, has quickly become a favorite among fashion-forward women looking for vintage-inspired designs with a modern twist. Known for their eye-catching prints and effortless silhouettes, Rixo’s pieces are playful yet chic.
Why You’ll Love It: Rixo offers versatile, trans-seasonal pieces that work just as well for a summer wedding as they do layered up for autumn.
Key Piece: The ‘Georgia’ dress—Rixo’s signature wrap dress, loved for its flattering fit and bold prints.
3. House of Sunny
If you’re looking for Instagram-worthy outfits with a retro twist, House of Sunny is the brand to know. Known for their bold colors, psychedelic patterns, and vintage-inspired designs, House of Sunny has gained a cult following for its distinctive, fashion-forward pieces.
Why You’ll Love It: Their playful knits and funky designs offer a refreshing alternative to traditional fast fashion, making it the go-to brand for cool, trend-setting millennials.
Key Piece: The ‘Hockney’ dress—an iconic ribbed knit with a wavy, retro print that’s taken social media by storm.
4. JW Anderson
JW Anderson is a brand that perfectly fuses avant-garde design with everyday wearability. Known for their unique approach to menswear and womenswear, JW Anderson creates pieces that are innovative yet accessible, with a focus on bold accessories, unexpected silhouettes, and playful details.
Why You’ll Love It: JW Anderson is perfect for the fashion-forward woman who’s not afraid to make a statement. Plus, their iconic chain-link loafers are the must-have shoe of the season.
Key Piece: The JW Anderson chain-embellished leather loafers—sleek, bold, and ultra-stylish.
5. Paloma Wool
Barcelona-born, but now with a significant UK fan base, Paloma Wool is the epitome of minimalist, artsy fashion. While technically not UK-based, the brand has made such waves in the UK fashion scene that it deserves a mention. Known for its artistic approach to fashion, Paloma Wool pieces feel like wearable art—perfect for those who love individuality and creativity in their wardrobe.
Why You’ll Love It: Each piece from Paloma Wool feels unique and intentional, making it perfect for fashion lovers who appreciate mindful consumption.
Key Piece: The ‘El Sol’ knit top—artfully crafted and designed for layering.
6. Olivia Rubin
Olivia Rubin’s designs are all about color and joy. Known for her rainbow-hued dresses, Olivia Rubin has made a name for herself with her signature pastel and ombre palettes. Each piece is designed to make a statement, whether it’s a sequinned dress or a casual printed knit.
Why You’ll Love It: If you’re looking to inject some joy and color into your wardrobe, Olivia Rubin’s pieces are sure to do the trick. Perfect for standing out in a sea of neutral-toned winter outfits.
Key Piece: The ‘Olivia’ ombre sequin dress—a show-stopping, party-ready piece that’s perfect for the festive season.
7. Shrimps
Shrimps, founded by London-based designer Hannah Weiland, started as a faux-fur brand and has since expanded into full collections featuring whimsical prints, beaded bags, and quirky accessories. The brand’s distinctively playful aesthetic has made it a hit with the fashion crowd.
Why You’ll Love It: Shrimps is the go-to brand for fashion lovers who aren’t afraid to have a little fun with their outfits. Their faux fur outerwear and embellished handbags are the stuff of sartorial dreams.
Key Piece: The Shrimps ‘Antonia’ beaded bag—a cult favorite and an instant conversation starter.
8. Kitri
Kitri is an online-only brand that delivers on-trend pieces without the hefty price tag. Known for their playful prints, bold colors, and flattering silhouettes, Kitri has quickly become a favorite among fashion-forward women looking for fun, contemporary designs.
Why You’ll Love It: Kitri strikes the perfect balance between affordability and quality, making it ideal for fashion lovers who want to stay on-trend without breaking the bank.
Key Piece: The ‘Margo’ dress—a bold, colorful midi that works for both casual outings and more formal occasions.
Shop it: Kitri Margo Dress - Kitri Studio
9. Ganni
Although based in Copenhagen, Ganni has a devoted UK following and has become a mainstay in British wardrobes. Known for its Scandi-cool aesthetic, Ganni offers a mix of playful, modern pieces that are perfect for everything from day-to-day wear to standout evening outfits.
Why You’ll Love It: Ganni’s quirky, fashion-forward pieces are perfect for those who want to add some fun to their wardrobe without sacrificing sophistication.
Key Piece: The Ganni puff-sleeve floral dress—a signature style that’s become iconic within the brand.
Shop it: Ganni Puff-Sleeve Dress - MyTheresa
10. Eudon Choi
Eudon Choi is a London-based designer who effortlessly blends clean lines with architectural shapes. His collections are minimal yet striking, offering timeless pieces that feel fresh, modern, and impeccably tailored.
Why You’ll Love It: Eudon Choi is perfect for the woman who values craftsmanship and wants pieces that will stand the test of time. His designs are chic, minimalist, and exude quiet luxury.
Key Piece: The Eudon Choi ‘Anita’ blazer—an impeccably tailored, versatile piece that works for both office and off-duty style.
Final Thoughts
Whether you're a fan of playful prints, minimalist designs, or bold statements, these UK-based brands have something for every fashion-conscious woman. By exploring these labels, you'll not only discover fresh, exciting pieces for your wardrobe but also support brands that are redefining the fashion landscape in the UK and beyond.
So, as you look to refresh your wardrobe this season, keep these standout brands on your radar—they're guaranteed to bring a dose of style, creativity, and individuality to your fashion rotation.
