If you have an Instagram account, chances are, you’ve stopped mid-scroll to swoon over a Rixo dress before. The mid-price label has been a hit with fashion editors, influencers and insiders since it launched in 2015, causing one viral sell-out success after the other.
Since its inception, Rixo has hit that mid-market sweet spot of designer-level style at competitive price points. We’re struggling to think of a brand more worthy of the investment purely because of the cost-per wear; because their vintage-inspired, innovate prints don’t bank on trends, you’ll be wearing these pieces for years to come.
Rixo’s floral dresses – with their bright bursts of beautifully contrasting colour in various lengths and styles – are undoubtedly the brand’s hero pieces, but over the years, they’ve expanded their ranges to include the likes of swimwear, PJs and even a bridal collection (which brides-to-be absolutely must check out).
Here’s the Rixo lowdown…
BRAND NAME: Rixo
FOUNDERS: Henrietta Rix and Orlagh McCloskey
PRICE RANGE: £55 – £485 (approx)
BEST FOR: Show-stopping printed dresses
DON’T MISS: The brand’s debut loungewear collection, launched last year
SOCIALS: @rixo; #HumansOfRixo
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